Sports Marketing Fundamentals
This Free Online Course Includes:
- 1.5-3 Hours of Learning
- CPD Accreditation
- Final Assessment
Learn the marketing principles and strategies used to promote sports brands in this free online sports marketing course.
Millions of people watch sporting events like the FIFA World Cup and the Olympics, making them a great platform on which companies and sports brands can promote their products and services. This course introduces you to sports marketing, the sports industry and the branding techniques used to protect and manage such brands. We examine various famous brand strategies, the ‘marketing mix’, sports sponsorship and the principles of digital marketing.
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