Marketing and Consumer Behaviour
This Free Online Course Includes:
- 4-5 Hours of Learning
- CPD Accreditation
- Final Assessment
Learn about the buying behaviours in business-to-business and business-to-consumer markets with this free online course.
With this free online course, you will learn about business buying behaviours and the differences between business-to-business (B2B) markets and business-to-consumer (B2C) markets. The course further provides lessons on the use of channels and channel partners in marketing products. You will also study the factors influencing these behaviours, and the stages of the buying process in both B2C and B2B markets. Learn all these and more.
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