Once a need has been defined, and a product has been designed and developed, it is time to bring that product to the market. Learn all about the launch process and the important partners a Product Manager will need to work with during this phase. Create a plan, identify the launch risks and figure out how to minimize their impact on your launch. Collaborate with Marketing stakeholders to determine how to target your customers and develop a compelling message to increase engagement in your product. Work with Sales, Customer Support, and the other teams to prepare them to interface with your customers as the product is launched. Execute the launch and use feedback from your customers to determine the next steps for your product.