Product Management: Create a Go-to-Market Plan
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Discover effective product launch strategies with a Go-to-Market plan. Learn to identify benefits, define elements and build an efficient plan.
About this course
Successfully launching a product can be pivotal to a company’s continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.
Learning objectives
Discover the subject areas that will be covered in this course
Identify the benefits of using a go-to-market plan to launch a product
Identify the goals of a go-to-market plan’s executive summary
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