Product Management: Designing and Running Experiments
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Make data-driven product choices with rigorous experimentation. Explore effective techniques, stages, DoE for process optimization, and UX-based design for customer delight.
About this course
Product managers have many ideas on how to design their product to meet the customers’ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.
Learning objectives
Discover the subject areas that will be covered in this course
Identify the reasons why product managers run experiments
Identify the steps for ensuring an effective experiment
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