Product Management: Understanding and Developing Customers
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Master customer development for successful products. Learn to gather feedback, conduct interviews and understand customer buying process to enhance product development.
About this course
To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer’s behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.
Learning objectives
Discover the subject areas that will be covered in this course
Recognize what you can discover using customer development
Identify the elements of the customer development process
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