About this course
This case study will help you create an effective B2B (business to business) sales outreach email using generative AI. Taking on the mindset of a marketer, you will use effective techniques for generating personalized sales outreach emails We provide a sample fictitious business that is interested in selling products to another business. However, if you have your own business, we encourage you to use that instead. Once you complete the case study, you will be ready to use generative AI to generate effective emails.
Skills you’ll gain
Create effective prompts
Use generative AI to compose a personalized email
Evaluate the email to ensure it was properly generated