About this course
There are tons of ways to use generative AI in marketing, and whether you work in marketing or just have product to market, AI models like ChatGPT can help you plan and execute an effective marketing strategy. In this course, you’ll learn how to use ChatGPT for marketing by using prompt engineering to generate marketing copy and content that engages your audience. You’ll also learn to use Midjourney to generate images for marketing campaigns. Plus, now you can build your prompt engineering skills and get hands-on experience writing, testing, and refining prompts directly in the course.
Skills you’ll gain
Learn how people are using generative AI in marketing and how to use ChatGPT and Midjourney for marketing.
Understand the basics of prompt engineering and how to write ChatGPT prompts for marketing.
Avoid common pitfalls in AI marketing.