Dear Freelancers, Solopreneurs, and Start Up Owners,

Working independently towards your goals is exciting. But when it comes to marketing your goods and services, things become bitter, and I know this feeling.

You may be struggling with so many decisions right now, such as:
What to write on the landing page of your business,
What to post on social media this week,
How to decide your overall voice and tone,
Visual imagery and styling on your designs,
What to say on marketing campaigns, etc…
Let me give you the hidden ingredient in this story:
You do not have a brand strategy and a visual brand identity.
But do not worry, this course will answer many questions in your mind and give you the fundamental elements of brand creation.
Believe it or not, many experienced business owners lack this information so they spend a lot of money on marketing right away. But as a solopreneur, freelancer, or a small startup owner, I know you do not have the luxury to use all your budget for such an expensive lesson.
Here, with this small course;
You will be able to write your brand strategy
Become familiar with the core idea behind successful brand stories
Learn your role as the brand leader
Understand why people buy and why people follow any brand
Have a clear idea about who you are and how you communicate
Define your mission, vision, and value proposition
Define a brand story that everyone would love to hear
Find a unique and strategic naming solution for your brand
Decide which solution to use for your visual identity
In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.
In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.
Thank you for watching.
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SKILLS YOU WILL GAIN
Clarification about brand strategy
Basics of emotional marketing
Understanding why and how people buy
WHAT YOU WILL LEARN
Understanding the importance of having a brand strategy before planning a marketing campaign.
Ability to write your own brand strategy.
Learn about adding character, voice and tone to a business.