Beginners Guide To Social Media Marketing & Digital Marketing Strategy 2019*
This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.
*You Also Get Free Access To A Private But Very Popular Support Group!
All the content in this course is fully up to date for 2019 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!
The Science Of Social Media Marketing
Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Then this course is for you!
Student Bonus:
This course comes with free access to a private community where we share up to date information and tips for your social media marketing and where I can give general advice!
Master Social Media Marketing And Online Digital Marketing
In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence…
You will learn what works and what does not work with online digital marketing and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 – Understanding Social Media Marketing
The Social Media Marketing Monster
Free vs Paid Traffic
What Is Marketing
What is Media
What is Social
Local vs International Social Media Marketing
Module 2 – Marketing As A Business Priority
Marketing As A Business Priority
The Marketing Company
Feast And Famine
Continuous Marketing
The 80/20 Principle
Sales And Marketing
Module 3 – Understanding The Buyer Journey
Meet Bob
The Seven Steps To Marriage
The Buyer Journey – AIDA
Attention Content
Interest Content
Desire Content
Action Content
Module 4 – Bob’s World View Marketing
Understanding World Views
Understanding Bob
Confirming A World View
The Family Kettle
Bob’s World View Activities
Module 5 – Social Media Marketing And Search Engine Optimisation – SEO
The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
Module 6 – Social Media Marketing Platforms
Finding Bob
What Platform Should I Use?
Business Or Personal Branding?
Branding Tips
Creating Your Biography
Housekeeping
Module 7 – Posting On Social Media Platforms
The Golden Rules
Curation Vs Creation
What Types Of Content Should I Create?
Written Content
Photography Content
Infographics Content
Video Content
Podcast Content
Automation
Module 8 – Social Media Posting Ideas
Where Do I Get Posting Ideas From?
Stupid Questions
Conversations
Stories – The Power Of Narrative
Industry News
Content Capture Systems
Respecting Your Audience
Module 9 – Creating A Social Media Post
Take Them To The Movies
Headlines
Body Text
Using Images
Video Posts
Quizzes And Polls
Links
Hashtags
Module 10 – Community Based Marketing
The Best Kept Secret In Social Media Marketing
Choosing A Niche
Choosing A Platform
Gate Keepers
Community Rules
Shared Ownership
Structuring Your Community
Visiting Other Communities
Module 11 – Building A Social Media Marketing Plan
Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Realistic Time Frames
Responsibilities And Roles
SMART Goals For Your Marketing
Marketing Mission Statements
Module 12 – Social Media Marketing Case Studies
Marketing Mistakes
Twitter Case Studies
Facebook Case Studies
LinkedIn Case Studies
YouTube Case Studies
Pinterest Case Studies
Instagram Case Studies
Module 13 – Creating Social Media Images With Adobe Spark
Introduction To Adobe Spark Tools
Creating A Post
Creating A Post On A Mobile
Adobe Spark Activities To Complete
Module 14 – Creating Your Social Media Profile Image
Introduction
Equipment Needed
Understanding Your Camera
Module 15 – Lighting Your Subject
Offset Lighting Setup For Portraits
Front Lit Lighting For Portraits
Setting The Exposure
Posing The Face
Module 16 – Editing Your Images With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait
Finishing A Male Portrait
Editing A Female Portrait
Module 17 – Blogging For Business – Copywriting For Blogs And Articles
Identifying Your Niche Audience
Finding Your Style As A Writer
Preparation – Tracking Ideas For Your Blogs And Articles
Page Setup And Formatting
Links And Actions
Additional Content On The Page
Module 18 – Blogging – Writing Your Copy
AIDA Copywriting
Attention
Interest
Desire
Action
Additional Thoughts
Module 19 – Email Marketing – Building Your Email List
Email Marketing – Grasping The Concept
Email Marketing Software – Choosing Your Provider
Building Your Email List
Different Ways To Get An Email Sign Up
Asking For The Email
The Magic Of PDF’s
Module 20 – Using Your Email List
An Email List Is For Selling Stuff Right?
Email Marketing Styles
Module 21 – Email Copywriting
Email Writing Styles
Email Copywriting Using AIDA
Email Spam Traps And Pitfalls
Module 22 – Email Analytics – Automation – Maintenance
Email Analytics – What To Measure
Email Automation – Understanding Its Usage
Using Surveys
Module 23 – SEO And Local SEO – A Guide To Ranking Your Business In Google Search
Introduction To Local SEO
Google Search – Understanding How Local Search Works
Module 24 – Google Search And Your Position In Local Search
Local SEO Ranking Factors
Your Local Ranking Factors – How They Impact Local Search
Domain Authority And Page Authority
Trust Flow
Check Your Local SEO Ranking Scores
Google Local Search
Module 25 – Google My Business – A Strong Local SEO Ranking Factor
Google My Business
Cleaning Up Old Google Listings
Managing Your Google My Business Page
Creating A Google Review Strategy
Google My Business – Support Community
Module 26 – Building Up Reviews – Including Google Local Reviews
Citations Setting Up A NAP Page
Managing Your Citations
Module 27 – Backlinks – Understand How They Improve SEO
Back Linking – An Introduction
Checking The Quality Of Your Back Links
Building Back Links
Social Media Business Pages As Back Links
Module 28 – On Site SEO – Improving Your Sites SEO
Content Marketing As Part Of Your SEO
Creating Your Content
Module 29 – Keyword Optimisation For Powerful SEO
Understanding Keywords
Keyword Strategies
Inserting Your Keywords On Your Website
Module 30 – Local Business Online Marketing
Marketing A Local Business
Adwords – An Introduction
Setting Up A Local SEO Agency
Module 31 – YouTube Channel Setup And SEO
Building Your YouTube Landing Page
YouTube SEO – The Importance Of Titles
YouTube SEO – The importance Of Your Descriptions
YouTube SEO – The importance Of Tags
YouTube Annotations
YouTube Analytics
Publishing And Sharing Your Videos
Module 32 – YouTube Video Launch Strategy
The Real Secret To A Successful YouTube Video Launch
Eyes On The Prize
Module 33 – Mastering Audio Production For Video And Podcasting
Introduction To Mastering Audio Production
Technical Challenges You Will Face
Choosing Your Microphone
Positioning Your Microphone
Reducing Echo
Reducing Background Noise
The Perfect Studio
Module 34 – Mastering Video Lighting And Subject Composition
Introduction To Mastering Video Lighting
Camera Choices
Lighting Choices
Composition And Presentation
Webcam And Smartphone Setup
3 Light Setup For DSLRs And Camcorders
5 Light Setup For DSLRs And Camcorders
Teleprompter And Reference Monitor
Setting An Exposure
Module 35 – Green Screen Video Production
Introduction To Green Screen Video Production
Chroma Keying
Lighting A Backdrop
XSplit Broadcaster – An Introduction
XSplit Settings
Building A Presentation
Screen Capture
Module 36 – On Camera Presence – Getting Comfortable In Front Of A Camera
Introduction To On Camera Presence
Why You Need A Studio
Communicating With Warmth
Talking To Bob
Finding Your Natural Self
Practice Makes Perfect
Take 2
Additional Tips
Module 37 – Writing A Promotional Script For Your Video
Introduction To Writing A Promotional Script
Meet Bob
AIDA Psychology
Attention
Interest
Desire
Action
Module 38 – Video And Audio Editing Using Adobe Premiere Pro And Adobe Audition
Introduction To Editing
Setting Up Your Folder Structure
Color Grading Your Video
Audio Correction Techniques
Cutting Options – Video Editing
Breath And Click Removal
Advance Audio Cleaning
Adding Music To Your Video
Exporting Your Video
Module 39 – Vlogging Style Video Production
What Is Vlogging
Vlogging Equipment – Budget Or 4k?
Vlogging Equipment – Budget Recommendations
Vlogging Equipment – Choosing Your 4k Camera
Vlogging Equipment – Choosing Your Microphones Lecture
Vlogging Equipment – Tripods And Accessories Lecture
Filming Techniques
Editing A Vlog Lecture
Activities For The Vlogging Section
Module 40 – Understanding Instagram
Growing Your Audience
Hash Tagging Tools
Better Pictures With Your Phone
Basic Composition – The Rule Of Thirds
Understanding Light
Controlling Your Background
Editing Your Images With Snapseed
Understand Instagram – Activities To Complete
Module 41 – Quora Marketing
What Is Quora?
Setting Up Your Quora Profile
Finding Quora Questions To Answer
Writing A Quora Answer
Quora Growth Tips
Quora – Activities To Complete
Module 42 – Pinterest Marketing
What Is Pinterest?
Pinterest Business Profiles
Creating A Pinterest Board
Creating A Pinterest Pin
Rich Pins And Buyable Pins
Pinterest Growth Strategies
Pinterest Board Strategy Examples
Pinterest Tools
Pinterest Activities To Complete
Module 43 – Introduction To Podcasting
What Is Podcasting
Getting Started With Podcasting
Podcasting Equipment
Designing Your Podcast
Podcast Recording Tips
Finding Guests For Your Show
Editing Your Podcast With Adobe Audition
Marketing Your Podcast
Podcasting Activities To Complete

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