Business Basics
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Leaders and product developers are asked to create value for their customers but often lack the background and tools to understand the markets they serve. This course explains markets and strategy by analyzing consumer and organizational behaviors.
Technology leaders and product developers are expected to create products for their organization that align seamlessly to business goals and product strategy, but many individuals find themselves in over their head with little or no education in product strategy or the market dynamics and business structure and processes that influence that strategy.
In this course, Business Basics, you’ll gain an understanding of markets as defined by consumer and business behaviors and recognize the broad influence of business purpose and corporate structure and governance on product strategy.
Author Name: Joel Lamendola
Author Description:
Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for org… more
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