Being able to bring a valuable and successful introductory product to market is something that every organization needs. In this course, Taking a Product Strategy to Product Introduction, you’ll explore several key focus areas that will help you integrate your product strategy with a more a targeted go-to-market strategy. First, you’ll explore your product strategy’s role and importance in your organizations strategic planning activity that includes other products and market activities. Next, you’ll focus on appealing to and engaging your target markets by working with the elements of your organization that are responsible for go-to-market strategies and tactics. You’ll learn how to navigate the marketplace and finalize important go-to-market details such as buyer/seller terms and conditions. Finally, you’ll explore how to advocate for your product strategy with financial planning and forecasting that supports your ongoing efforts in the marketplace. When you’re finished with this course, you’ll have the skills and knowledge to work with your team on go-to-market strategies that align to your overall product strategy.
Author Name: Joel Lamendola
Author Description:
Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for org… more