Akkroo, the London (UK) based SaaS business Andy co-founded in 2012 was creating a new software category. After growing to 50 employees with only minimal external investment, the company was unexpectedly identified for a friendly acquisition by Phoenix based Integrate Inc. In early 2019, Andy and his team were “swallowed alive” when the deal was finalized. Tune in for a glimpse ‘behind the scenes’ as Andy shares personal lessons from various stages of the journey; through building product and engineering teams inside a start-up, to surviving initial growth and market fit, landing in the belly of the acquiring company, and ultimately serving on the executive team at Integrate as they rapidly grow the MarTech scale-up with lofty ambitions to transform the future of B2B marketing.
Author Name: Pluralsight LIVE
Author Description:
Pluralsight LIVE is the ultimate gathering of industry experts, business leaders and change-makers. As Pluralsight’s annual user conference, LIVE is where technologists from around the world come together to look into the future and prepare for the challenges and opportunities ahead. Subject matter experts share their insights on emerging trends, innovative business leaders talk about their breakthrough strategies, and Pluralsight specialists show users how to leverage the platform to reach thei… more

Table of Contents

• Our American Friends: How Our European Start-up Was Swallowed Alive in a $34m Transatlantic Acquisition
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