At the core of effective communication is a thorough knowledge of who your audience is. In this course, Understanding Your Audience, you’ll learn how to define your audience in detail so you can address their wants and needs that are relevant to your intended communication outcomes. Next, you will discover how professional marketers think about audience and communication. Finally, you will explore the impact of filters that influence how we give and accept information. When you’re finished with this course, you will have the skills and knowledge of developing an understanding of your audience needed to communicate anything, anytime, anywhere.
Author Name: Jason Alba
Author Description:
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books…. more

Table of Contents

• Course Overview
  1min
• Communicating Better Because You Understand the Audience
  19mins
• Understanding Communication from Marketing’s Perspective
  25mins
• How to Practice Effective Communication
  22mins
• Speaking through Filters to Get Your Message across Clearly
  16mins