Market Basket Analysis for Marketing
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Master market basket analysis for marketing. Learn how to identify customer purchase patterns and optimize marketing strategies by analyzing product associations and transaction data.
At a Glance
This lab is dedicated to performing the market basket analysis based on the dataset which belongs to “The Bread Basket”, a bakery located in Edinburgh. The dataset has 20507 entries, over 9000 transactions, and 4 columns.
This basket can be used for planning marketing campaigns. It can be used to create recommendations for shopping, product range, placement on supermarket shelves or making promotional offers.
What you will learn
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