Advanced Machine Learning Analysis for Marketing
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Learn advanced machine learning techniques for marketing analysis. Discover how to apply AI to customer segmentation, campaign optimization, and predictive modeling for better marketing strategies.
At a Glance
This lab is dedicated to learnig the Advanced Machine Learning methods for analysis of Retail based on 3 years sales data for 45 stores located in different regions – each store contains a number of departments.
- predict the department-wide sales for each store;
- model the effects of markdowns on holiday weeks;
- provide marketing recommended actions based on the insights drawn, with prioritization placed on largest business impact.
What you will learn
- Download a DataSet from *.csv files
- Merge DataSets
- Make autocorrelation analisys
- Transform DataSet accordingly Lag shift
- Apply basic and advanced methods of machine learning such a: Linear regression, Back-Propagation and Reccurent Neural Networks
- Calculate accuracy of models
- Make forecasting
- Calculate and analyze sensitivity of models
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