Basics of Programmatic Advertising Strategies
Discover the basics of programmatic advertising strategies, including targeting techniques and successful ad-buying practices for marketers.
This free online course examines the programmatic advertising process, pricing and how mobile heading bidding works.
Fundamentals of Programmatic Advertising Strategies is a free online digital advertising certification on programmatic advertising which analyzes all the different parts of advertising. You will refine your knowledge of digital advertising by learning all about the common pricing models, ad units, how advertisers use ads to decide which inventory to buy, data, ad targeting, mobile heading bidding as well as Data Manager Platforms (DMPs).
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