Technology leaders and product developers are expected to create holistic products that thrill their customers and align seamlessly to their own business’s needs, but many people find themselves confused and overwhelmed by these often-conflicting demands. In this course, Creating Holistic Product Strategies, you’ll participate in a business-case based learning experience that teaches a practical approach to creating compelling product strategies in the real world using the key elements of product strategy. First, you’ll explore how market information and businesses themselves influence and constrain product strategy. Next, you’ll experience the practical application of the key elements of product strategy in creating a holistic product concept that aligns to both customer and business needs. Finally, you’ll see how feedback and the discovery of constraints can be used to create more detailed product strategy iterations that produce the financial impacts of most importance to your own business. When you’re finished with this course, you’ll know the steps to take to create a product strategy and you’ll be able to anticipate and manage feedback and constraints through an iterative process.
Author Name: Joel Lamendola
Author Description:
Joel helps businesses and entrepreneurs bring their new products to fruition through right-sized strategy, planning, and strategic business development practices. He has a diverse professional background that includes roles in engineering, program management, and strategic business development within both the business-to-business and business-to-consumer spaces. Joel brings this broad range of experience and skills together to create holistic business and product strategies and practices for org… more

Table of Contents

• Course Overview
  1min
• Getting That Overwhelmed Feeling – A Good Start
  34mins
• Getting Focused on the Key Elements of Product Strategy
  32mins
• Using Feedback Productively and Adapting to Constraints
  21mins
• Evaluating and Refining Your Product Strategy Based on Financial Forecasts
  12mins