Customer Clustering with KMeans to Boost Business Strategy
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Learn how to apply the KMeans clustering algorithm to segment customers and enhance business strategies. Discover how to identify patterns, optimize marketing efforts, and drive targeted decisions using unsupervised learning techniques.
At a Glance
Leverage the KMeans algorithm to unlock valuable customer insights and enhance your business strategy. In just 30 minutes, discover the art of data clustering and gain the skills to effectively group customer data for targeted marketing, personalized recommendations, and improved customer segmentation.
A Look at the Project Ahead
- load and manipulate data using Pandas
- Implement KMeans clustering techniques
- Plot cluster centers for meaningful analysis
What You’ll Need
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