Stories are all around us! In the data world, stories help us solve business problems and convey valuable findings to stakeholders. Although often overshadowed by flashier technical topics such as ML and deep learning, data storytelling is a high-demand skill that evolves your analytical skills and deliverables from informative to insightful. This is why publications like the Harvard Business Review consistently reports data storytelling on top of any data professional’s requirements list.

In this course, you will complete a case study to learn the fundamentals of data storytelling and why it’s important in analytics. You’ll have the opportunity to learn key elements to include in every data story such as building narrative arcs, establishing a data foundation, and leveraging visualizations. In this case study on college graduate outcomes, students will evolve their findings across multiple data story maturity levels for optimal and accessible value claims, and actionable insights.

At the conclusion of the course, you will have the necessary skills to provide data-driven impact by coupling your technical skills with communication maturity and professionalism.