About this course

Explore the applications of AI in digital marketing through this hands-on course. From leveraging AI for competitive analysis and customer segmentation to implementing AI-driven campaign automation tools across the consumer journey, learn how to craft effective marketing strategies, personalize content, optimize performance, and drive better results in today’s dynamic digital landscape.
This course empowers professionals with the necessary tools to thrive in today’s competitive market. It explores the magic of AI-powered creativity, transforming design, video, music, and optimizing landing pages using text-to-conversion strategies, thereby boosting engagement and conversion rates. Whether you’re a marketer, strategist, or creative professional, proficiency in AI gives you a competitive edge in today’s job market.

At a Glance:
Institutions: DavidsonXGalileoX
Subject: Business & Management
Level: Introductory
Prerequisites:
This course is designed for marketing professionals, entrepreneurs, business owners, and anyone interested in unlocking the potential of Artificial Intelligence to enhance their digital marketing efforts.
Language: English
Video Transcript: English
Associated programs:
Professional Certificate in AI for Marketing
Associated skills:Creativity, Artificial Intelligence, Social Media, Marketing Strategies, Digital Marketing, Competitive Analysis, Market Segmentation, Automation, Landing Page Optimization, Boosting