Digital Advertising
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Understand digital advertising techniques and platforms. Learn how to create effective online marketing campaigns to grow your business.
This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive – and increasingly integrated into the digital experience for these customers.
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