Every day on the job you interact with people who do not share your background knowledge and opinions. Therefore, communicating a single message consistently to a diverse groups of end users is critically important, as is developing a coherent strategy for delivering that message through a multi-tiered, end-user communication campaign. In this course, End-user Communications for Better IT, you’ll learn how to accomplish this across a variety of mediums, be it in print, in-person presentations, or in pre-recorded videos. First, you’ll discover how to build a communication strategy. Next, you’ll learn how that communication strategy encompasses a variety of persuasive, emotional, as well as informative and instructive appeals to get the job done. Finally, you’ll explore how to accomplish this across a variety of mediums. After watching this course, you’ll be able to effectively keep end-users up-to-speed on the latest IT implementations.
Author Name: Heather Ackmann
Author Description:
Heather Ackmann is an author and instructional designer. She has a passion for technology and a soft spot for people who find technology frustrating. She loves showing people how to make technology work better for them and figuring out how to make less than perfect technology work better for all. For over a decade now, Microsoft has honored her with the Microsoft MVP award in Office Systems and Services. In 2021, she completed her MS degree in human-computer interaction with distinction. She use… more

Table of Contents

• Course Overview
  2mins
• Introduction
  9mins
• Strategizing Goals for End-user Communication
  41mins
• Developing End-user Written Communication
  15mins
• End-user Communications and In-person Presentations
  54mins
• Communicating with End-users in Video
  20mins
• Building an End-user Communication Structure
  14mins