Everyone has ideas but figuring out which are the good ones is hard. In this course, Exploring Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you’ll make as a product manager, including which problems to solve and what to build. First, you’ll identify the metrics that truly matter for your business: the ones that will guide you to product success. Next, you’ll discover the power of experimentation to iterate on product ideas in a systematic way. Finally, you’ll learn how to test whether your work has delivered the value you intended for your users. When you’re finished with this course, you’ll have the skills and understanding of product metrics needed to power data-driven decision-making for your product and quantify the impact you are having.
Author Name: Dave Masom
Author Description:
Dave is currently the Chief Product Officer of Conserv, an IoT and analytics company serving the conservation industry (galleries, museums, archives, and libraries). Prior to joining Conserv, he was VP of Product for Pack Health, a digital health coaching company, where he oversaw the company’s transition from an early-stage services business to a technology-enabled product company. He started his career at Deloitte, and subsequently spent five years in management consultancy, primarily helping … more

Table of Contents

• Course Overview
  1min
• Why Metrics Matter
  13mins
• What Makes a Good Metric?
  19mins
• From Insights to Action
  19mins
• Testing with Real Users
  18mins