In this course, Fundamentals of Data Storytelling, you’ll learn how to transform the data that you manage into a compelling story, which engages your stakeholder audience so well that it prompts them to take immediate action, based on your narrative. First, you’ll learn why presenting and communicating data insights without storytelling is an incomplete effort, and why storytelling changes the way people perceive data presented to them. Next, you’ll discover how to get your audience interested in the data you would present, so that you are able to personalize the narrative based on your target audience. Following that, you’ll understand the different storytelling approaches you can employ to your advantage to make your data engaging. Finally, you will learn how to structure your data presentation for a lasting impact, even after your speaking opportunity is complete. When you’re finished with this course, you’ll have the fundamental knowledge of storytelling in data.
Author Name: Renganathan Padmanabhan
Author Description:
Renga is a product manager and a digital experience leader with 15 years in tech. He has deep expertise in strategy, research, design, and engineering across multiple digital products for clients across the globe. He is very passionate on teaching about product and design in the simplest terms possible to anyone breaking into these disciplines.

Table of Contents

• Course Overview
  1min
• Understanding Data and Analytics Terms: A Quick Primer
  5mins
• Why Do We Need Storytelling in the World of Data?
  6mins
• Understanding Different Approaches to Storytelling
  7mins
• How to Prepare Your Data for Storytelling
  9mins
• Preparing a Lasting Impact for Data Storytelling
  5mins