The EU General Data Protection Regulation (GDPR) went into effect in 2018, and is the toughest privacy and security law in the world. The GDPR gives individuals the right to request deletion of their personal data – also known as the ‘right to be forgotten.’ The GDPR has set a new standard for data privacy and is often used as a guideline, even for organizations operating outside of the EU. In this course, GDPR and Privacy Compliance with Salesforce Marketing Cloud, you’ll learn how to implement best practices for managing customer data. First, you’ll explore the laws and regulations that govern the use of data in Salesforce Marketing Cloud. Next, you’ll discover how to manage consent and limit data retention through the use of send classifications, unsubscribe functionality and data retention policies. Finally, you’ll learn how to restrict and delete contacts from Salesforce Marketing Cloud. When you’re finished with this course, you’ll have the skills and knowledge needed to manage contacts in Marketing Cloud for compliance with the strictest data privacy regulations.
Author Name: Baneen Qazi
Author Description:
A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddli… more