Learn how to meld your human intuition and creativity with the latest data-analysis techniques, and transform yourself into a “Creative Data Scientist.” This course, Google Analytics for Creative Professionals, will show you how to read and analyze web traffic, explaining things so that even the most “numbers-phobic” creative can grasp the basic concepts. First, you’ll learn how to install analytics on your site and configure it so you see only the information that you need, without getting distracted by things like “Ghost Spam” that clutter up your report. Next, you’ll learn how to connect the cold, hard numbers to your creative efforts, so that you can grow your audience by giving them more of what they like — without missing the crucial insights that only a creative professional can have. Finally, you’ll learn how to produce and share reports within your organization. By the end of this course, you’ll be able to use both data and human creativity to come up with innovative solutions, helping you to become a “Creative Data Scientist.”
Author Name: David LaFontaine
Author Description:
David LaFontaine is an author, journalist, digital media consultant, and adjunct professor at the University of Southern California. David specializes in content strategy, user interface design (UX & UI), and digital media production. His clients include: The Herman Ostrow School of Dentistry, U.S. State Department, Lynda.com, KelbyOne Media, CreativeLive, Wiley Publishing, B3Communications, AssetShield, and Roundabout Entertainment. His expertise in media and technology have earned him invitat… more

Table of Contents

• Course Overview
  2mins
• Google Analytics for Creative Professionals
  7mins
• Installing Google Analytics
  35mins
• Learning Google Analytics Dashboard
  39mins
• Analyzing Audience Behavior
  63mins
• Understanding User Acquisition
  44mins
• Generating and Sharing Reports
  14mins