How to Speak to Business Leaders
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This course helps you improve your mastery of language used with managers and executives to help you be effective and influential in conversations with business leaders. We talk about the why and how of learning new language, as well as discuss key terms in various business functions, and have a conversation about terms to avoid.
In the first module, we talk about your potential power and influence, and why you should walk down this path of understanding and using business leadership language. Then, we talk about words and phrases in finance, marketing, HR, and at the general executive level. Finally, we’ll talk about the surrounding words and phrases to avoid, giving some examples and the reasons why to avoid them.
Author Name: Jason Alba
Author Description:
Jason Alba has been a Pluralsight Author since 2012, specializing in soft skills and professional development. He started his IT career as an intern developing tools for a robust intranet. He transitioned to an IT manager at another company where his job included web development as well as other IT functions. After an acquisition Jason became VP and then general manager at a newly formed tech company. He founded and manages JibberJobber.com, a CRM for job seekers. Jason has authored three books…. more
Table of Contents
- Course Overview
1min - Understanding Business Language and Your Influential Power
27mins - Using and Understanding Core Financial Words and Phrases
27mins - Using and Understanding Core Marketing Words and Phrases
23mins - Using and Understanding Core Human Resources Words and Phrases
12mins - Using and Understanding Core Executive Words and Phrases
16mins - Recognizing Counterproductive Jargon and Other Things to Avoid
17mins
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