Marketing Cloud has so many different studios and builders that it can be hard to know which ones are suitable for your business. In this course, Interacting with Studios & Builders in Salesforce Marketing Cloud, you’ll learn what’s possible with each of these tools. First, you’ll explore extension products such as Interaction Studio and Datorama. Next, you’ll discover Marketing Cloud’s unique mobile SMS and push functionality. Finally, you’ll learn about the digital advertising offering within Marketing Cloud. When you’re finished with this course, you’ll have all the knowledge of Marketing Cloud studios and builders needed to make a decision as to which products best fit the needs of your business.
Author Name: Baneen Qazi
Author Description:
A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddli… more

Table of Contents

• Course Overview
  1min
• Understanding Marketing Cloud Engagement
  32mins
• Understanding Marketing Cloud Advertising and Google Analytics Integration
  6mins
• Understanding Marketing Cloud Customer Data Platform
  2mins
• Understanding Marketing Cloud Personalization
  7mins
• Understanding Marketing Cloud Intelligence
  5mins