Every marketer experiences tedious, manual processes at some point in their career. Manually importing data and scheduling emails can result in a lot of lost time and money, which would be better spent elsewhere. In this course, Journey Builder and Automation Studio in Salesforce Marketing Cloud, you’ll learn how to build and automate cross-channel experiences that will help you get closer to your customers. First, you’ll explore the different types of activities available in Automation Studio and how to build and maintain automations. Next, you’ll discover the entire journey creation process. You’ll learn how to define your data entry source, build decision-based paths, configure goals, and test your journey. Finally, you’ll learn about typical use cases of journey builder for enterprise companies that you can apply to your organization. When you’re finished with this course, you’ll have the skills and knowledge of Journey Builder and Automation Studio needed to build, test and execute 1-to-1 journeys at scale, and provide a more timely, personalized customer experience.
Author Name: Baneen Qazi
Author Description:
A highly technical, marketing technology solutions architect with 7 years of experience. Baneen has worked with industry-leading SMEs and enterprise businesses to create and develop marketing automation solutions and roadmaps in line with business requirements. With a data-driven focus and a passion for customer-centric solutions, Baneen specializes in designing and delivering architecturally robust solutions across Marketing Cloud, Personalization, and CDP. In her spare time, she enjoys cuddli… more

Table of Contents

• Course Overview
  1min
• Understanding Automation Studio in Salesforce Marketing Cloud
  15mins
• Building Journeys with Salesforce Marketing Cloud
  20mins
• Testing and Deploying Journeys in Salesforce Marketing Cloud
  8mins