A successful go-to-market plan product launch paves the way for you to develop future products. In this course, Managing Product Marketing, you’ll learn to work effectively with your product marketing team so you can bring products from idea to market with the greatest success. First, you’ll explore the role that product marketing plays, understand how to create a marketing plan, and align key product and customer metrics. Next, you’ll discover how to effectively communicate the message about the product. You are the product expert and it is your job to be able to explain why this product and what the customer will gain by purchasing it. Finally, you’ll learn how to work with product marketing for a successful launch. It is their job to ensure the word gets out about your amazing product. You need to be there to ensure it is properly communicated. When you’re finished with this course, you’ll have the skills and knowledge of working effectively with product marketing needed to effectively launch a product.
Author Name: Jillian Kaplan
Author Description:
Jillian is a 20+ year technology industry veteran. She currently works at a Fortune 50 Enterprise, prior to that she spent 14 years at Verizon. She has worked in engineering, product management, project management, marketing operations and product marketing. Having worked in so many different roles, she had a unique end to end perspective from initial product development to bringing products to market. She is a strong believer in ‘Technology for Good’ and works to bring it to the forefront of al… more

Table of Contents

• Course Overview
  1min
• What Role Does Product Marketing Play?
  12mins
• Communicating with Product Marketing for a Successful Launch
  11mins
• Ensuring a Successful Launch with Product Marketing
  12mins