Let’s face it, managing strategy and vision is an exciting but complex proposition. As a product manager, we are asked to solve market problems that are aligned with our organization’s strategic goals and objectives. In this course, Managing Strategy and Vision, you will learn how to use product management concepts and frameworks to collaborate and engage with business leaders to create new strategies. First, you’ll explore how to assess the external business environment and industry. Next, you’ll discover internal business, stakeholder, and customer needs. Finally, you’ll learn how to deliver the new strategy in a presentation. At the end of this course, you’ll be equipped with the skills and knowledge to master the creation of a strategy and vision.
Author Name: Curtis Webb
Author Description:
Curtis Webb is Senior Director, Head of Disbursements, Visa Direct North America at Visa. Visa aspires to be the best way to be paid by everyone everywhere. Visa Direct is a service that enables money movement use cases domestic and cross-border. Curtis’ team leads business-funded disbursement use case strategy and product management, including labor and wages payouts, emerging and small and medium businesses. His team is also responsible for established use cases like government, loan disbursem… more

Table of Contents

• Course Overview
  1min
• Understanding the External Business Environment
  8mins
• Understanding the Internal Business Environment
  7mins
• Leading Product Definition with Customer Needs
  3mins
• Producing a Mission, Vision, and Strategy Presentation
  5mins