Gain an Introduction to Marketing
Learn how to use Tableau to analyze marketing performance and drive improvement. In this interactive course, you’ll learn the basics of modern marketing, like the difficult challenge of marketing attribution and the unique elements of B2B vs. B2C marketing. You’ll also get hands-on practice with Tableau functions, like FIXED, DATEPARSE, and CONTAINS statements which you’ll frequently use when working with marketing data.

Use Tableau Functions for Marketing Analysis
You’ll use these functions to conduct a series of analyses, like trending performance over time, and looking at important 2×2 charts, that marketing analysts conduct regularly. You will conduct these analyses across a series of different types of marketing, including ads you see as you surf the internet or emails you find in your inbox. By the end of the course, you’ll work with data from each of these popular marketing methods and gain a deeper understanding of each.

Learn Key Marketing Benchmarks
You’ll learn key questions to drive your analytics, how to benchmark performance using standard metrics like LTV/CAC and engagement rates, and methods to identify areas for improvement.