Marketing Data and Technology
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Explore marketing data and technology training. Learn martech tools, analytics, and strategies to improve customer engagement and marketing outcomes.
Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you’ll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
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