Marketing Management – Analyzing Competitors and Customers
This Free Online Course Includes:
- 1.5-3 Hours of Learning
- CPD Accreditation
- Final Assessment
Gain a better understanding of the role of competitive analysis utilizing PESTEL and SWOT frameworks in marketing.
Competitive analysis helps an organization identify its competitors and evaluate their strategies. This allows organizations to to determine competitors’ strengths and weaknesses relative to their own products or services. This course will teach you the role of competitive analysis in marketing, key business strategies behind marketing, and the importance of analyzing and comparing your company to your competitors.
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