Online Master of Business Administration (MBA) – Product Management & Marketing Specialization

1,250.00

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A comprehensive program designed to equip students with the skills and knowledge necessary to excel in the dynamic world of product management and marketing.

(1 customer review)
Product is rated as #4 in category MBA

Advantage of this course

About The Course

  • A fully online, asynchronous schedule
  • Project-based curriculum with 20 specialization options
  • Top 10 Career Development Center in the US
  • In-demand tech and analytics skills woven into every course
  • AACSB accreditation
  • No GRE/GMAT required

A successful product management process involves vision, strategy, and product development and integrating these with an effective go-to-market and branding strategy. WPI’s MBA specializations in product management and marketing will help you learn and apply data-driven strategy to guide effective planning and execution to achieve the product vision and corporate goals. These skills and strategies will enable you to become effectual product and marketing managers.

What Will You Learn

Buy Now Online Master of Business Administration (MBA) – Product Management & Marketing Specialization

Course Contents

Core Business Foundation

Financial Accounting and Analysis, Managerial Economics, Organizational Behavior and Leadership, Corporate Finance, Operations Management, Strategic Management.

Marketing Fundamentals

Marketing Management, Consumer Behavior, Market Research and Analysis, Marketing Strategy, Brand Management, Integrated Marketing, Communications.

Product Management

New Product Development and Innovation, Product Lifecycle Management, Product Strategy and Planning, Pricing Strategy and Analysis, Competitive Analysis and Positioning, Product Launch and Commercialization.

Market Research and Consumer Insights

Marketing Research Methods, Qualitative and Quantitative Data Analysis, Consumer Insights and Behavior Analysis, Market Segmentation and Targeting, Data-driven Decision Making.

Marketing Strategy and Planning

Digital Marketing Strategy, Social Media Marketing, Marketing Analytics and Metrics, International Marketing, Retail Marketing, Services Marketing.

Marketing Analytics and Decision Making

Marketing Performance Metrics and Analysis, Marketing Mix Modeling, Pricing and Revenue Optimization, Customer Lifetime Value Analysis.

FAQ

Completing an Online MBA with a specialization in Product Management & Marketing opens up a range of career opportunities in product management, marketing, and related roles. Graduates can pursue careers as product managers, brand managers, marketing managers, digital marketing specialists, market research analysts, product marketers, and consultants.

Yes, one of the advantages of an Online MBA program is its flexibility, allowing students to pursue their degree while working full-time. Online programs provide the convenience of accessing course materials and lectures remotely, allowing students to balance their work and studies effectively. It's important to choose an accredited program that offers the necessary resources and support for online learning.

Yes, many Online MBA programs with a specialization in Product Management & Marketing are designed to accommodate students from diverse educational and professional backgrounds. While having prior experience or a foundation in marketing or product management can be beneficial, many programs provide foundational courses to ensure students gain the necessary knowledge and skills.

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    Online Master of Business Administration (MBA) – Product Management & Marketing Specialization
    Online Master of Business Administration (MBA) – Product Management & Marketing Specialization

    1,250.00

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