Have you ever asked yourself, what’s the purpose of personality tests? Why do employers use them? What real value do they have? If so, this course, Personality Tests: How Employers Use Them, answers all of those questions. First, you’ll learn about the fundamentals of personality testing and take a closer look at the industry as a whole. Next, you’ll discover some of the most popular tests, such as Myers-Briggs, DISC, Big Five, 16PF, StrengthsFinder, and MMPI. You’ll see their strengths, their weaknesses, and also the scenarios in which they are used. The course doesn’t stop at theory and concepts. Finally, you’ll develop an understanding for personality models, which provide you with several resources where you can take the tests, and self-assess your personality and those of your team. This will allow you to better understand each other, boost team synergy, and if nothing else, they will be a great conversation starter. After completing this course, you’ll have a great overall image of personality tests, how they work, the different models used, test specifics, and self-awareness and understanding of your strengths that will allow you to perform better.
Author Name: Doru Catana
Author Description:
Audacious Leap, the digital marketing agency I founded has created and run hundreds of projects in dozens of industries ranging from notebook manufacturers in Australia, to bikes in Dublin Ireland, iOS apps and lawyers in Canada, real estate & stationery in the US, tennis supplements in France and business consulting in the Netherlands, I decided to share my experience from both successful and not-so-successful campaigns in the form of a series of marketing courses. All my courses are based on e… more

Table of Contents

• Course Overview
  1min
• Course Overview
  5mins
• Understanding Personality Tests and the Rationale Behind Them
  12mins
• Myers-Briggs Type Indicator
  10mins
• The DISC Behavior Assessment Tool
  6mins
• The Big Five Personality Traits
  9mins
• Eysenck’s Three Dimensions of Personality
  4mins
• The 16 Personality Factor Questionnaire
  10mins
• StrengthsFinder
  7mins
• Minnesota Multiphasic Personality Inventory
  4mins
• Course Summary and Key Takeaways
  3mins