Have a great idea yet you don’t know how to sell it to management and get the ok for implementation? This course helps to solve that problem by tackling the core problems. In this course, Pitching the Project: Winning Management Buy-in on a Project, you’ll learn a very practical and down to earth approach to get from idea to implementation. First, you’ll start by getting the main questions answered that management will have. Next, you’ll go over principles and tools to test the feasibility of your idea. Finally, you’ll end with delivery where you look at presentation format and style. When you’re finished with this course, you’ll have the skills and resources to take your idea from just a thought to a detailed action plan that will get backed by management.
Author Name: Doru Catana
Author Description:
Audacious Leap, the digital marketing agency I founded has created and run hundreds of projects in dozens of industries ranging from notebook manufacturers in Australia, to bikes in Dublin Ireland, iOS apps and lawyers in Canada, real estate & stationery in the US, tennis supplements in France and business consulting in the Netherlands, I decided to share my experience from both successful and not-so-successful campaigns in the form of a series of marketing courses. All my courses are based on e… more

Table of Contents

• Course Overview
  1min
• Laying the Groundwork
  6mins
• Answering the Core Questions
  15mins
• Making Sure the Numbers Add Up
  17mins
• Pitch Delivery – Message, Story, & Presentation
  9mins
• Course Summary and Checklist
  4mins