Knowing how to use data to guide product decisions is the superpower of high performing product managers. In this course, Positioning Product Metrics, you’ll learn to use metrics to inform the essential decisions you will make as a Product Manager, including which problems to solve and what to build. First, you’ll explore how to align your product metrics with the overall strategy of your business. Next, you’ll discover the techniques you need to drive improvements in those metrics. Finally, you’ll learn how to rally your team around those metrics by building a culture of data-driven decision-making. When you’re finished with this course, you’ll have the skills and knowledge of product metrics needed to move the needle for your product and quantify the impact you are having.
Author Name: Dave Masom
Author Description:
Dave is currently the Chief Product Officer of Conserv, an IoT and analytics company serving the conservation industry (galleries, museums, archives, and libraries). Prior to joining Conserv, he was VP of Product for Pack Health, a digital health coaching company, where he oversaw the company’s transition from an early-stage services business to a technology-enabled product company. He started his career at Deloitte, and subsequently spent five years in management consultancy, primarily helping … more

Table of Contents

• Course Overview
  1min
• Defining a Data-driven Product Strategy
  11mins
• Translating Your Strategy into Action
  22mins
• Building a Culture of Data-driven Decision-making
  25mins