“As a top gun copywriter for 15 years now, I understand how to write good copy. And the best way is to always be learning… learning about the product you write copy about and learning to write copy. I can say, very sincerely, that this is a terrific primer for copywriting. There are great tips for new copywriters and for us old, grizzly hacks, there are a lot of “reminders”… and “Oh, yeah! Ah plumb fergot that!” moments.” -Scott Paton
What Is The Most Critical Element That Can Make Or Break Any Business?
That critical element is SALES.
Without sales, your business is dead in the water.
What Is The Most Critical Element That Determines Whether You Make Sales?
That critical element is COPYWRITING.
What Is Copywriting?
Copywriting is the art of persuading your customers to buy from you by using the printed word – on a brochure, on a website, in a sales presentation, in an investors pitch or in a video.
Many business owners invest hundreds of thousands in their business only to drop the ball with the most important part of their business – their copywriting!
This course is like a “workshop” where we will walk through a step-by-step process to getting your high-quality sales copy written.
We will cover the 10 critical elements of a salesletter / video script, in order.
And, as we cover each element you will get:
What the copywriting element is and how to create the best one for your business
Real-world examples of this element (from the instructors actual websites / clients
An implementation exercise so that you put your newfound knowledge into action!

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