Salesforce Marketing Cloud is the #1 marketing automation software for consumer engagement at scale and it offers a robust set of APIs that developers can use to connect external systems and applications to Marketing Cloud. In this course, Using the REST API in Salesforce Marketing Cloud, you’ll get a kick-start into using the REST API in Salesforce Marketing Cloud and learn to build sustainable and scalable integrations.. First, you’ll explore the use cases for REST API in Salesforce Marketing Cloud. Next, you’ll discover the setup required for making and authenticating your API calls. Finally, you’ll learn how to make a simple API request based on a given scenario. When you’re finished with this course, you’ll have the skills and knowledge of working with Salesforce Marketing Cloud’s REST API needed to interact with Marketing Cloud from external systems and applications.
Author Name: Zuzanna Jarczynska
Author Description:
Zuzanna Jarczynska is a recognized Salesforce Marketing Cloud expert, a Salesforce MVP and a Salesforce Marketing Champion. Zuzanna is the author of sfmarketing.cloud, a technical blog dedicated to Salesforce Marketing Cloud development and ampscript.io, an online AMPscript code editor. Zuzana regularly participates as an expert in technical webinars, speaks at community-driven events and leads a local Salesforce community group. Zuzanna actively supports various women in technology initiatives … more

Table of Contents

• Course Overview
  1min
• Understand the Use Cases for REST API in Salesforce Marketing Cloud
  9mins
• Creating a Salesforce Marketing Cloud Package and Authenticating through OAuth
  13mins
• Utilizing Salesforce Marketing Cloud REST API to Trigger an Email
  13mins
• Follow Salesforce Marketing Cloud REST API Best Practices
  16mins