Do you struggle in reaching out to your target customers? In this course, UX Content Strategy, you’ll learn to create a UX content strategy for your organization. First, you’ll explore the content strategy blueprint. Next, you’ll discover how to conduct quantitative and qualitative market research. Then, you’ll see how to create personas, score your stakeholders, and develop effective workflows and guides. Finally, you’ll learn how to evaluate the process. When you’re finished with this course, you’ll have the skills and knowledge of UX content strategy needed to define the UX content strategy for your organization.
Author Name: Aleksandar Vladimirov
Author Description:
Aleks holds a masters’ degree in Telecommunication Engineering and has over 11 years of experience in the Information Technology field. His experience includes working in big corporations, leaders in their field, but also being an active volunteer and contributor to smaller companies and projects. He is a mentor for Startup, helping them to shape their product and services. He is passionate about technologies, agile project management, quality code, public speaking, entrepreneurship and deliveri… more

Table of Contents

• Course Overview
  1min
• Building Your Content Strategy Blueprint
  18mins
• Applying Research Methods into Your Content Strategy
  24mins
• Creating Your Empowered Persona
  32mins
• Scoring Your Stakeholders
  13mins
• Developing Your UX Guides
  17mins
• Evaluating the Result for a Greater Success
  9mins