MBA Course: Marketing and Business Strategy
₹8,977.00
Best Selling Course designed by an MBA graduate from the syllabus of top Universities in the world.
Advantage of this course
- Strategic thinking
- Leadership development
- Strategic mindset
- Networking opportunities
- Career flexibility
- Competitive advantage
About The Course
MBA Marketing strategy course designed by an MBA graduate from the syllabus of top Universities in the world. This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy, and will cover all the important topics of Marketing in the MBA.
What Will You Learn
- Segmenting targeting positioning in Marketing
- Various marketing channels used by companies
- Business strategy used by startups.
- Unit economics matrix like Customer acquisition cot and customer life time value.
- Problem with Aggregators, Platform business and Network effect
- How product recommendation engine of Netflix and amazon works
- Strategy used by market leader, market follower and Challenger
- Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
- What are branding and the advantages of branding?
- Zero cost marketing strategy
- What is a business strategy Why do we need it
- Business value proposition
- Advance marketing concepts like BCG matrix ,Brand Mantra, BAV Model, Product Life cycle, Brand and line extension.
- How to do sales and marketing of your product
- Amazon 3 key service business strategy to dominate the retail market.
- Pricing strategy like Price Penetration, Price Bundling, and Price Skimming
- Competitive attack like Flank, Position defence, preemptive, Counteroffensive attack etc
- Horizontal and vertical strategy used by Samsung
- best certification courses for mba marketing
- Strengths, Weaknesses, Opportunities, and Threats SWOT Analysis
- Blue ocean and red ocean strategy
- Product life cycle
- Business Expansion strategy
Buy Now MBA Course: Marketing and Business Strategy
Course Contents
Module 1: Introduction to Marketing and Business Strategy
Module 2: Market Research and Analysis
Module 3: Developing a Marketing Strategy
Module 4: Pricing and Revenue Management
Module 5: Business Strategy and Competitive Advantage
Module 6: International Marketing and Global Strategy
FAQ
Completing an MBA with a specialization in Marketing and Business Strategy opens up a wide range of career opportunities. Graduates can pursue roles such as marketing managers, brand managers, product managers, market research analysts, sales managers, business development managers, and strategic planners. They can work in various industries such as consumer goods, technology, consulting, retail, healthcare, and more.
A specialization in Marketing and Business Strategy within an MBA program focuses specifically on marketing principles and strategic decision-making. It delves deeper into marketing concepts, strategies, and their integration with overall business strategies.
Yes, you can pursue this specialization even if you don't have a marketing background. MBA programs with a specialization in Marketing and Business Strategy often welcome students from diverse educational backgrounds.
karthik –
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